The OriginL'Origine

I don't know why I was attracted to sales. But at 16, it seemed like the way to get out of where I was in life, and that was enough. So that's what I studied.

I was an average student. Not the kind of person anyone was betting on. But one teacher saw something in me that no one else did. Not even me. She's the one who entered me into the Concours Général, France's most prestigious academic competition. I was just happy to put "participant" on my CV. Winning was never in the picture.

I won first place nationally. I was 18.

La Sorbonne, Paris · 2016 Verify credential →

That changed everything. For the first time in my life, I actually believed I could become something. So I dropped out of school and launched an agency. I was a national sales champion. How hard could it be.

It took a full year.

A full year for me to land my first paying client. 750 euros. Before that, the only thing I managed to sell was free work. And even that got rejected sometimes.

I couldn't figure out why. I didn't have a great offer, but I knew other people were selling the same thing. So why not me. I was a laureate in sales, and I had calls coming in. So most of the time I just put the blame on the prospect. They don't have the money. They're not qualified. They'll come back later.

They never came back.

The RecordingL'Enregistrement

Around the time I started, someone told me to record all my sales calls and re-listen to them. I did record them. Every single one. But re-listen? Asking me to do that is probably one of the most horrible things you can ask someone to do. Re-listening to yourself having weird, awkward conversations, trying to figure out what went wrong. I hated the idea. And I was a laureate. Why would I need to do that.

But after a year with no results, your motivation starts running low. You start asking yourself real questions. You take desperate actions. Like a fighter after a loss. You don't want to watch the tape. But you know that's the only place where the answers are.

So I pressed play. A desperate act.

I thought I was going to see someone who was good at selling but just kept talking to the wrong people. Unqualified prospects, bad timing, bad market. That's what I needed to believe.

That's not what I saw.

I saw awkward conversations. Robotic delivery. I was just using techniques I'd learned at school, from online gurus, from people selling completely different things. And beyond my own awkwardness, I could really see how people were reacting to my offer. I could see the confusion. I could see things that, in the moment, I couldn't.

Within a week, I got my first real client. And the business took off. Not because I learned something new. Because I unlearned everything I thought made me good.

But watching those calls did something else I wasn't expecting. It showed me that a sales conversation is not just about the sale. Everything is in there. The quality of your outreach. Whether your offer makes sense or creates confusion. The consequences of your pricing. How people react to your positioning.

I genuinely think there is no other place in business that shows you as much about what's working and what's broken. It's the control room. All the data is there. Most people just never look.

The Birth of KNVRTsLa Naissance de KNVRTs

I never stopped watching calls after that. Ten years now. I was helping founders grow their businesses, but the feedback always came back to the same thing. The sales part moved the needle the most. Every single time. At some point, clients started asking me to watch their calls too. They'd seen me break one down and wanted the same thing on their own deals. I'd take the recording, run it against the protocol I'd built, and send back what I found. They came back days later having closed something they'd been stuck on. And it kept happening.

When enough people keep asking you for the same thing, you stop ignoring it. That's KNVRTs. You send me the recording of a deal you lost. I send back a diagnostic showing where the conversation broke and what to change.

Getting better at this stuff works like getting better at anything. You fail, you study what went wrong, you adjust. But almost nobody does the studying part with their sales calls. Not because they don't care. Because the process is genuinely horrible. Re-listening to yourself fumble through a call you already lost. Trying to figure out what went wrong when you don't know what to look for. Doing it completely alone.

That's the work I do. Hundreds of calls. I know what the signals mean, and I built a protocol to find them. You send me the call. I tell you where it broke, why, and what to change before the next one.